Do you spend time thinking about how your organization can automate the process of attracting new donors?

The Adventure Project did just that with a quiz that received more than 26,000 shares (!), positioning them as leaders in their industry and generating immediate one-time donations, plus recurring gifts. Marketing and Engagement Consultant Tesi Klipsch takes us behind the scenes. You’ll hear how she’s converting leads for less than $1 using Facebook ads, the importance of A/B testing, and the mechanics of creating a successful lead generation campaign.

Enjoy!

Notable Quote from Tesi

“I just can’t stress testing enough. One of the first ads I was testing was $4.13. But getting it down to $1 obviously, is infinitely better.”

Resources & Links

Learn more about The Adventure Project and their mission to create jobs in developing countries and follow them on Facebook, Instagram, and LinkedIn.

Take The Adventure Project’s 3-Question Quiz and an anonymous donor will donate $2.40 on your behalf to help one woman gain access to life-saving services.

Follow our guest Tesi Klipsch on Instagram and Twitter and share how you’re bringing in and pitching monthly donors.

Create your own lead generation quiz using Interact.

Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is presented by LinkedIn for Nonprofits. We’re so grateful for their partnership. Explore their incredible suite of resources and discounts for nonprofit teams here, including up to 50% off LinkedIn hiring tools.

Are you still dreaming about building your monthly giving program or refreshing your current one? Applications are now open for my “done with you” Monthly Giving Mastermind. Limited spots are left and we start in July. Click here to apply.

My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.

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