I was on a show this week, and first let me say that my ego was not bruised, and I wasn't upset. However, I was worried that the host of the podcast that was interviewing me was throwing away his credibility. 

When interviewing someone, be sure THEY know:

• Why they are on your show
• Who your audience is
• How long the interview is slotted to be

Then make sure YOU know:

• How to pronounce their name
• What website they want to promote

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