Story is software for the heart.

A great story well told is your greatest tool for influencing behavior. Your listeners can "call up" that story in the future and apply new input specific to the current situation. The story "programs" your listeners to take action based on the emotions the story generates. And this is how a story can continue to influence long after you've told your story.

Becoming a masterful storyteller and story receiver will enrich your life, reignite your relationships, and grow your business.

In this podcast, Mitch Anthony and I discuss:

• The power of masterful storytelling.
• How to craft your own stories to deepen your client connection.
• How to elicit stories from your clients.
• The critical role emotion and empathy play in storytelling.
• Why putting your client's LIFE at the center of the planning conversation is critical.

This podcast is a rebroadcast of the live July 19 webinar Mitch and I did that more than 1,300 people registered for.

We are following up on this highly successful webinar with 4 hours of storytelling training on September 14. You can learn more about this virtual event and register by visiting roladvisor.com/stories. See you there!