While most conversations are wrapped up in AI, content hacks, clever creatives or customer service workflows, the brands that keep showing up year after year tend to share one unglamorous trait. They make consistently good products. And they’re willing to make uncomfortable decisions to protect that standard.

Today's Playbook dives into product-led ecommerce through the lens of founders who treat product not as a department, but as the operating system of their business. Brands that don’t ignore marketing or growth, but refuse to let either compensate for mediocre products.

In today's Playbook: 

• Why product-led ecommerce still wins long-term
• Treating product quality as the growth engine
• Killing launches that don’t meet customer standards
• Validating quality through blind testing
• Using reviews and returns as product signals
• Moving customers from product like to product joy
• Defining and protecting non-negotiable quality standards
• How product obsession creates a durable ecommerce moat

Ecosa's main episode
Heaps Normal's main episode
Nontre's main episode
Muscle Republic's main episode

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