There’s no denying that Web3 has been on a rollercoaster ride for the last several years.  

Late 2021 and early 2022 seemed like the golden age of crypto and Web3. Bitcoin was soaring and Bored Ape NFTs were trading at all-time highs.

Then things plummeted… quickly. 

Drew Beechler and his company Holder have held on through the hype and are still bullish on the burgeoning industry that is Web3. 

In this episode, we talk to him not just about Web3 and crypto—but also about the challenges of being a startup CEO through the good times and the bad. 

This conversation is full of practical advice and vulnerable, authentic insights from a true startup CEO. 

Whether you are a crypto whale 🐳 or a Bitcoin non-believer, this episode has something for you.

 

Drew Beechler is the Founder and CEO of Holder, a web3 CRM and marketing automation platform that powers customer data for the tokenized world.

Before starting Holder, Drew was the Director of Marketing at High Alpha Venture Studio where he helped launch 35 companies in his 6 years with the firm. 

Drew has also been part of more than $3 billion dollars of tech exits throughout his career. 

Be sure to check out these great clips from the show:

• 01:43 Understanding Web3 and Wallets
• 08:33 The Future of Marketing in Web3
• 10:38 The Role of Blockchain in Business
• 12:37 The Impact of Web3 on Consumer Behavior
• 17:25 Successful Traits of B2B SaaS Startups
• 19:46 The Journey of Building Holder
• 24:00 The Challenges and Opportunities in Web3
• 28:41 Challenges of Starting a Startup in Current Times
• 29:03 Understanding the Value of Web 3 and AI
• 29:20 Pivoting to Next Gen Marketing Tech and Messaging Platform
• 30:01 Surviving and Thriving in the Crypto Ecosystem
• 31:17 The Importance of Building a Good Business
• 31:56 Understanding the Crypto Market and Marketing Spend
• 33:29 The Role of Web 3 in Marketing
• 33:59 The Impact of Innovation in Different Sectors
• 34:28 The Reality of Startup Success Rates
• 35:10 Advantages of Being Based in the Midwest
• 35:50 The Power of Local Team and In-Person Work Culture
• 38:58  Web 3 and Crypto Potential Web 3 and Crypto
• 43:29 The Success Story of a Major Wallet Provider
• 47:11 The Impact of Orr Fellowship Program
• 48:03 The Importance of Branding and Marketing

Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. Get IN. is brought to you by Powderkeg and Elevate Ventures.

In our conversation with Drew, you will learn about:

• The Power of a Founding Team: Drew emphasized the importance of a strong founding team in the success of any startup. His experience at High Alpha, a venture studio involved in over $3 billion of tech exits, has shaped this belief.
• Blockchain in Action: Drew shared examples of brands like Nike and Starbucks that are already leveraging blockchain technology. It's fascinating to see how these brands are creating unique consumer experiences using this technology.m.
• Web3 and Marketing: We explored the potential of web3 in revolutionizing marketing. Drew believes that blockchain can shift the power dynamic between brands and buyers, giving consumers more control over their data and privacy.

If you have a chance, please leave an honest rating and review on Apple Podcasts by clicking here. It will help the show and its ranking on Apple Podcasts incredibly! Thank you so much!

Get IN. is the show focused on the unfolding stories and most extraordinary innovations happening in the heartland today. The show is hosted by Christopher (Toph) Day, CEO of Elevate Ventures and Matt Hunckler, CEO of Powderkeg. Get IN. is brought to you by Powderkeg and Elevate Ventures.

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