While book sales are rarely very lucrative, if you use your book to build an audience it can lead to success in other ways. Today Eric talks about the importance of having a strong message and using that message to build an audience. Tuning in, you’ll hear about why you should consider your book’s total addressable market before you write it, how understanding your audience will help you guide your marketing messaging, and how you can use your book to build your audience through other channels. Find out what we can learn from the success attained by the likes of Russell Brunson, Tim Ferriss, and Gary Vee through publishing books.

TIME-STAMPED SHOW NOTES:

• [00:23] The two things you have to do if you’re writing a book: Have a message and be willing to put in the work.
• [00:55] Why Eric wrote his book Leveling Up and how it ties in with his life’s mission.
• [01:57] The importance of thinking about your book’s total addressable market.
• [02:23] How if the message is strong enough it will spread.
• [02:57] How understanding your audience guides your marketing messaging. 
• [03:07] Thoughts on Russell Brunson and his success with book funnels.  
• [03:45] How you can use other channels along with your book to build your audience.
• [04:21] How the publishing of books by Tim Ferriss and Gary Vee have led to their success.
• [00:00] Closing thoughts on the value and timeless nature of books.
• [05:31] Subscribe, hit the bell button, and let Eric know your thoughts in the comments.

Resources From The Interview:

 

 

• Leveling Up

 

• Russell Brunson

 

• DotCom Secrets

 

Tim Ferriss 

 

• The 4-Hour Workweek

 

• Gary Vaynerchuk

 

• Crush It!

 

 

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Connect with Eric Siu: 

 

 

• Growth Everywhere

• Single Grain

• Leveling Up

• Eric Siu on Twitter

 

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