#19: Graham Irwin, owner of Essential Habitat Architecture, joins Tyler Suomala to delve into effective strategies for lead generation and maintaining client relations in the architecture industry. This episode provides insights drawn from Graham's 20+ years of experience running a solo practice across different business processes and marketing strategies.

→ What are the key elements in developing a sustainable system for client referrals? 

→ How can architects differentiate their marketing efforts to focus on solving client problems? 

→ How has the shift to millennials impacted client engagement and lead generation? 

→ How does Graham utilize social media and events for client engagement?

→ What are the best methods for leveraging money and time to enhance business visibility and lead acquisition?

→ How can creating a sample calendar improve the implementation of business strategies? 

(05:19) Clients prioritize solutions, not the architectural process.

(07:09) Approach tasks with clarity, not over-romanticism.

(12:13) Millennials rely on online information.

(15:04) Consistency and volume drive social media presence.

(18:50) Referrals are inconsistent despite industry and builder connections.

(24:39) Choose joy over guilt for climate action.

(27:59) Alternate between providing value and self-promotion.

(30:44) Consider time or money.

(35:04) Leverage past successes and encourage referrals through feedback.

(37:15) Efficient LinkedIn and referral strategies maintain relationships.

(42:41) Set time aside to implement growth hacks.

(45:38) Create a sample calendar for better planning.

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