In this episode of the Black Belt Business Podcast, host Matthew Brenner speaks with Matt Chapman about his journey from running a successful martial arts school to transitioning into an online martial arts business.

Chapman shares his 35-year background in martial arts, his decision to move online after burning out from his physical school, and the use of the Thinkific platform to deliver his courses.

Chapman discusses how he started creating online content, his approach to selling courses both to his local students and a global audience, and the importance of maintaining physical teaching alongside online ventures. He emphasizes the importance of understanding your target audience, creating manageable courses, and building a community.

Chapman also shares revenue insights, reveals strategies for reducing churn rates, and offers advice for those looking to start their online programs, including the importance of marketing and maintaining discipline.

The conversation provides valuable tips for martial arts school owners considering expanding into the online space.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠