What is your business famous for? How do you establish your construction business in a way that it stands out from everyone else? Listen here and get all the valuable tips from my interview with Allan Dib! 🔊

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Timestamps:

(1:08) - It's content, but sometimes it can be an experience or sometimes it can be a tool

(2:14) - What's something that you're known or famous for within your target market that kind of acts as a magnet?

(4:41) - We want to demonstrate that we can help the prospect by actually helping them in advance

(5:07) - Goodwill translates to brand equity and translates to, you know, cash

(6:26) - That little arm of your business doesn't need to make lots of money

DISCLAIMER: The content of this podcast does not constitute legal advice, is not intended to be a substitute for legal advice, and can not be relied upon as such. You should seek legal advice or other professional advice in relation to any matters you or your business may have.

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