Jon is joined by Jude Charles, an expert in storytelling and documentary filmmaking for entrepreneurs. They discuss the three types of stories every business should share: origin stories, success stories, and vision stories, to build a strong connection with their audience. Jude shares his insights from over 18 years of experience, highlights from his book 'Dramatic Demonstration,' and personal anecdotes to demonstrate the power of effective storytelling in business. Additionally, Jude reveals the importance of vulnerability and authenticity in storytelling and offers a simple two-step formula for crafting impactful stories. Don't miss this episode to learn how strategic storytelling can help you attract ideal clients and grow your business.

Today's Guest...

For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Episode Highlights...

00:00 Introduction

01:39 Meet Jude Charles: Filmmaker and Storytelling Expert

04:03 Why is Storytelling Important in Business?

07:42 Three Essential Stories Every Business Should Share

12:23 Overcoming Challenges and Building Trust Through Stories

15:44 What Holds People Back From Sharing Stories?

20:02 The Simplicity of Effective Storytelling

27:21 Conclusion and Next Steps

Key Takeaways...

📖 Why Storytelling Matters in Business

Telling your story helps people trust you and connect with you. When you share your journey, successes, and big ideas, you show what makes you different. People remember stories – and that makes you stand out.

💬 Being Real Builds Trust

Being open about your experiences (even the tough ones) helps people relate to you. When you’re honest and real, your audience feels a stronger connection. That trust makes them more likely to work with you.

✏️ Keep Storytelling Simple

Jude Charles breaks storytelling into two easy steps:

1️⃣ Pick a clear moment – A time when something important happened.

2️⃣ Share the lesson – What you learned from it.

That’s it! No overthinking, just simple, powerful stories that connect with your audience.

Links Mentioned In The Episode...

Grab a free copy of Storytelling for Design Creatives

Visit Jude’s Website

Follow Jude on Instagram

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In The Next Episode...

Jon & Jude’s conversation on storytelling concludes in our next episode.