Jon continues his chat with filmmaker, author, and master storyteller Jude Charles to explore the power of storytelling in business. They discuss how capturing and sharing personal and professional stories can humanise a brand and attract more clients. Jude offers practical advice on building a 'story bank,' the importance of video storytelling, and how speaking engagements can enhance your business. Real-world examples from architects and interior designers illustrate how storytelling can be leveraged for greater business success.

Today's Guest...

For over 18 years, Jude Charles has been producing documentaries for entrepreneurs. He has produced stories for Google, Steve Harvey, and dozens of visionary CEOs. Jude is the author of Dramatic Demonstration. This book is a roadmap that teaches you how to dig deep to find compelling stories that no one else knows, and then leverage those stories to grow your business. Jude’s mission is to lead and empower entrepreneurs to have relentless, unwavering courage.

Episode Highlights...

00:00 Introduction

01:29 The Power of a Story Bank

04:01 Crafting Engaging Stories

08:50 Success Stories in Design

14:42 Marketing Beyond Your Portfolio

22:40 The Impact of Video Storytelling

27:04 Final Thoughts and Takeaways

29:04 Travel and Connection

31:12 Closing Remarks

Key Takeaways...

Why storytelling matters

🗣️ If you want people to trust you and feel a real connection, sharing stories helps. When you tell personal stories, it shows the human side of your business. It makes you easier to understand and easier to like. Jude says it’s a good idea to keep a “story bank” – a place where you write down little things that happen each day. You can use these stories later when you need them.

Using video to tell better stories

📹 Video is a great way to tell stories. People can see your face, hear your voice, and really get a feel for who you are. Jude says video helps people understand what your business is all about – sometimes much faster than reading words on a website. It helps them decide if you’re the right person to work with.

Marketing isn’t just about pretty pictures

📸 If you're an architect or designer, don’t just show your finished work. Let people see what happens behind the scenes. Share clips of your team working, or happy clients talking about their experience. And try speaking on podcasts or at events – it helps more people find you and trust you. These simple things make a big difference when it comes to getting the right clients.

Links Mentioned In The Episode...

Grab a free copy of Storytelling for Design Creatives

Visit Jude’s Website

Follow Jude on Instagram

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In The Next Episode...

Next time Jon explores how much money is enough.