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Public relations in fashion has transformed drastically from securing magazine features to managing 360-degree brand storytelling. PR agencies now navigate everything from influencer partnerships to event management, social media strategies, and beyond. However, choosing the right PR agency is no small feat, especially for smaller brands or those at critical growth stages.
“Having a PR agency that really feels like a genuine organic extension of your team … is what's going to enable you to plan together and collaboratively work on goals that you're super aligned on,” shared marketing correspondent Haley Crawford.
Executive editor Brian Baskin and senior correspondent Sheena Butler-Young sit down with Crawford to discuss how brands can evaluate potential PR partners, the challenges and opportunities in the modern PR space, and how to ensure a successful collaboration.
Key Insights:
Additional Resources:
What Fashion PR & Communications Professionals Need to Know Today | BoF
Hosted on Acast. See acast.com/privacy for more information.
4.8
4040 ratings
Public relations in fashion has transformed drastically from securing magazine features to managing 360-degree brand storytelling. PR agencies now navigate everything from influencer partnerships to event management, social media strategies, and beyond. However, choosing the right PR agency is no small feat, especially for smaller brands or those at critical growth stages.
“Having a PR agency that really feels like a genuine organic extension of your team … is what's going to enable you to plan together and collaboratively work on goals that you're super aligned on,” shared marketing correspondent Haley Crawford.
Executive editor Brian Baskin and senior correspondent Sheena Butler-Young sit down with Crawford to discuss how brands can evaluate potential PR partners, the challenges and opportunities in the modern PR space, and how to ensure a successful collaboration.
Key Insights:
Additional Resources:
What Fashion PR & Communications Professionals Need to Know Today | BoF
Hosted on Acast. See acast.com/privacy for more information.
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