Join host Danny Leibrandt on this powerful episode of Local Marketing Secrets as he welcomes Brigham Dickinson, founder of Power Selling Pros, the nation’s leading coaching organization for customer service representatives (CSRs) in the home services industry. Brigham shares his game-changing "Pattern for Excellence" framework, revealing how to transform every incoming call into revenue, drive customer loyalty, and master the art of emotionally intelligent customer service.With insights gleaned from training over 1,250 CSRs across the US, Canada, and Australia, Brigham unpacks exactly what stellar customer service looks like in the trades, highlighting actionable strategies to effectively handle phone interactions, create deep customer connections, and consistently wow customers.In this episode, you'll learn:- The core principles of Brigham's Pattern for Excellence framework- Real-world examples demonstrating how empathy and emotional connection can drastically improve your call conversion rates- How storytelling can elevate your sales and communication skills, making your messages unforgettable- Practical scripts and techniques for handling challenging customer callsPlus, Brigham opens up about how his personal faith and insights from biblical teachings influence his approach to business and customer relationships, providing profound lessons applicable far beyond the home services industry.This is a must-listen for home service business owners, CSRs, marketers, and anyone seeking to master the nuances of customer engagement. Tune in and transform the way your business connects with customers.Brigham Dickinson, Founder of Power Selling Pros:LinkedIn: https://www.linkedin.com/in/brigham-dickinson/Facebook: https://www.facebook.com/brigham.dickinsonText "happy" to 385-247-3714Danny Leibrandt, Founder of Pest Control SEO:Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Local Marketing Secrets Platforms:YouTube: https://www.youtube.com/@LocalMarketingSecrets Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=224075c9fbda42f5 Apple Podcasts: https://podcasts.apple.com/us/podcast/local-marketing-secrets/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/local-marketing-secrets Podcast Chapters:00:00 Introduction to Brigham Dickinson01:12 Understanding Customer Service Fundamentals10:27 The Importance of Emotional Connection in Customer Service12:34 The Power of Storytelling in Communication22:26 Exploring the Pattern for Excellence Framework29:06 Overcoming Fear Through Inquiry32:46 The Balance of Logic and Emotion in Sales39:10 Transforming Customer Service Approaches41:23 Lessons from the Bible on Sales and Influence#brighamdickinson #powersellingpros #csr #customerservice #localmarketing #localbusiness #homeservicebusiness #homeservicemarketing #homeserviceadvertising #localseo #localadvertising #seo #marketing #podcast #business