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Awareness and conviction of your business travels from what you think(mind) about it to how you feel about it(heart) then eventually you will begin to demonstrate it(actions) to others what those thoughts and feelings are. When it’s time to pitch your business to potential business partners you will be able to better communicate your excitement toward them. Inversely, if you only have an idea with no conviction of the idea it may be difficult to be excited about it. That lack of excitement or reluctance will be communicated to the receiver as well.

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