What if the key to turning your mission into a movement lies in the power of video?

Shannon Fitzgerald from The Hooligans Agency is here to reveal how creative video content can revolutionize advocacy and nonprofit work.

And you DON’T need a massive budget to make a significant impact.

You’ll hear the incredible story behind two “fake” horror movie trailers designed with a scrappy budget in less than a week (!) for Gas Leaks Action, that educated audiences about the dangers of natural gas.

These ads received a TON of earned media attention, even landing in movie theaters during Halloween season.

Shannon has one heck of a resume, going from Hollywood to spearheading 80+ campaigns for democratic and climate initiatives.

You’re no doubt going to learn so many practical tips for aligning your creative projects with your core values, and why the “MAYA Principle” is so special (it will help your content resonate more deeply!)

This episode is for you if you’re ready to elevate your social impact mission with video.

P.S. Join me for my Book Launch Tour at the Kendra Scott store in Sarasota, FL on September 18th! RSVP here.

Resources & Links

Learn more about Shannon’s work on her agency website and connect with her at [email protected], or on LinkedIn.

Check out the video examples discussed in this episode: Silent But Deadly for Gas Leaks Action and Assume That I Can for CoreDown.

Join The Sustainers, my Slack community for nonprofit professionals growing and scaling a recurring giving program.

Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

This show is brought to you by GivingTuesday! GivingTuesday is a global generosity movement that started in 2012 with a simple idea: a day to do good.

This year, on Tuesday, December 2, 2025, join the conversation: share your favorite nonprofit’s campaign, volunteer for a cause you care about, share an act of kindness, or encourage your audience to do the same.

Use #GivingTuesday, tag @GivingTuesday, and visit GivingTuesday.org/Participate to get involved and inspire others!

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