How you share your work with others does a lot of heavy lifting for you.

Despite the myriad ways you can show what you make—through social media, websites, private viewing links, or even WhatsApp screenshots—curators, collectors, commissioners, and gallerists still rely on one timeless format - the curated artist portfolio.

So, in today’s episode, Ceri walks you through how to create an artist PDF catalogue—a portable, compelling visual story that does justice to your work.

She looks at what it is, why it matters, what to include, and how to make it feel unmistakably you.

KEY TAKEAWAYS

Think of your PDF as your practice in portable form. It should do three things - show what you make - show why it matters and make it easy to connect with you and your work.

Your portfolio should feel like an extension of your practice. But don´t try and shove everything in like an overstuffed sofa. Instead, curate your best pieces. Start with a hero image, and choose others that help you to tell your story.

PDFs can circulate offline, be printed or saved to desktops. They travel further than you can. Sometimes landing in rooms you didn't even know you were being discussed in

Your portfolio isn't a tombstone it's a living document. It should evolve as you do and should flow like a story. During the episode, Ceri shares full details of her recommended order and formatting, for each page.

BEST MOMENTS

“How you share your work with others does a lot of heavy lifting for you.”

“Your PDF is your story distilled. It's your visual CV, artist statement and show reel all in one.”

“Your portfolio should feel like an extension of your practice, whether your work is bold, tender, chaotic or refined, let that inform your visual choices, typeface, colour, accents, pacing, even a handwritten note or sketch can help communicate tone.”

“Think art magazine, not PowerPoint. Let the work lead. Minimal doesn't mean boring. It means confident.”

PODCAST HOST BIO

With over 35 years in the art world, Ceri has worked closely with leading artists and arts professionals, managed public and private galleries and charities, and curated more than 250 exhibitions and events. She sold artworks to major museums and private collectors and commissioned thousands of works across diverse media, from renowned artists such as John Akomfrah, Pipilotti Rist, Rafael Lozano-Hemmer and Vito Acconci. Now, she wants to share her extensive knowledge with you, so you can excel and achieve your goals.

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Ceri Hand Coaching Membership: Group coaching, live art surgeries, exclusive masterclasses, portfolio reviews, weekly challenges. Access our library of content and resource hub anytime and enjoy special discounts within a vibrant community of peers and professionals. Ready to transform your art career? Join today!

https://cerihand.com/membership

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Unlock Your Artworld Network Self Study Course

Our self-study video course, "Unlock Your Artworld Network," offers a straightforward 5-step framework to help you build valuable relationships effortlessly. Gain the tools and confidence you need to create new opportunities and thrive in the art world today.

https://cerihand.com/courses/unlock_your_artworld_network/

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Book a Discovery Call Today

To schedule a personalised 1-2-1 coaching session with Ceri or explore our group coaching options, simply email us at [email protected]

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Discover Your Extraordinary Creativity

Visit www.cerihand.com to learn how we can help you become an extraordinary creative.

This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/