That Photography Girl

How to Create Better Content Faster with Social Templates Co (and Why You’re Overthinking It)


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In this episode, I’m sitting down with the founder of Social Templates Co, and honestly… if you’ve ever stared at your phone thinking “what do I even post?” — this one’s going to hit.


We’re diving into what this app actually is, how it works, and why it’s becoming such a go-to tool for photographers who want to show up consistently without reinventing the wheel every single time.


At its core, Social Templates Co is built around done-for-you content templates, meaning instead of starting from scratch, you’re starting with structure. And that’s the difference. Because most photographers don’t struggle with ideas, they struggle with execution.


But what makes Social Templates Co different is how tailored it is to our industry.


What we talk about in this episode:

✨ What Social Templates Co actually isIt’s not just “cute graphics.” It’s a content system. Think plug-and-play prompts, story sets, carousel ideas, and captions that are already aligned with what works right now.

✨ Why photographers need this (even if you’re “creative”)Creativity isn’t the problem. Consistency is.You don’t need more ideas… you need a repeatable process.

✨ The biggest mistake photographers make with contentPosting randomly when you feel inspired and disappearing when you don’t.Your audience doesn’t see your “on days” and “off days” — they just see inconsistency.

✨ How to actually use templates without sounding like everyone elseTemplates are your starting point, not your final product.

The magic is in layering your voice, your client stories, and your perspective on top.

And yes… I have a code for you 👀If you want to try Social Templates Co, use my code RACHEL for a discount to have first month free. https://socialtemplates.co


(This is one of those tools that just makes showing up feel lighter and that matters more than you think.)


Connect with Rachel:🎧 Listen to more episodes of That Photography Girl https://podcasts.apple.com/us/podcast/that-photography-girl/id1553374027📷 Instagram: @racheltraxler Create predictable leads: https://racheltraxler.com/predictable-inquiries-freebieJoin the That Photography Girl FB Community https://www.facebook.com/groups/racheltraxlereducation🧡 Apply for Business Coaching - https://racheltraxler.com/apply 🌞 Resources - https://racheltraxler.com/shop

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That Photography GirlBy Rachel Traxler

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