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Targeting actual buyers beats vanity metrics every time. In this episode, Alex reveals why the videos that make the most money rarely make the most views. Using real behind-the-scenes data from billions of impressions and millions in sales, he breaks down a high-value content strategy that turns attention into cash. 

In this episode

00:00 The disconnect between reach and revenue

02:00 Testing top-of-funnel vs. revenue-generating content

06:18 Why algorithm signals are misleading

07:19 How to create “vertical value” content

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