Video has proven itself to be a valuable part of a good marketing plan when it comes to attracting and promoting your business to your target audience. It goes hand in hand with other strategies – such as SEO – as it can help to increase the time people spend on your website and pages, and position you as a trusted source in your field.

But as Ed Lawrence and Dave Foulkes of Business Film Booth will attest, if your goal is to increase audience retention – and it should be – then you need to be following certain criteria to allow you to get your message out the right way in an engaging way that educates the masses, lands more sales, and proves your worth.