Have you ever sat at work thinking “Houston we have a problem, common sense has left the room!”?

Brand and culture transformation expert Martin Lindstrom, certainly has. He walks us through how to bring common sense back into our workplaces by establishing what he calls a “ministry of common sense”. 

And Martin has walked the talk -  he has advised multinationals including Pepsi, Google, Burger King and Swiss Air but he started this movement in what traditionally has been a bastion of bureaucracy, banks.

Martin’s book: Ministry of Common Sense: How to Eliminate Bureaucratic Red Tape, Bad Excuses and Corporate Bullshit.

Producer: Maria Tickle