In this episode, we sit down with George Tamayo, Creative Director at RACER Studio, to uncover what goes into shaping the identity of a brand like Racer. George shares his perspective on redefining the Racer brand and the importance of storytelling in bringing its essence to life. We dive into what it means to tell a brand’s story authentically, why it’s both essential and challenging, and how to find the unique layers that make a brand resonate.

With a background as a writer and creative visionary, George explains the balance between social media’s quick takes and journalism’s depth. We also tackle the hot topic of AI in the creative field—where it’s headed and its potential role in brand development.

George reflects on some of his most rewarding projects, from revitalizing brands to developing creative assets under tight timelines. Plus, he offers insights on navigating the tougher projects and lessons learned along the way. Tune in for an engaging look at the art and strategy behind brand storytelling in today’s fast-evolving creative landscape.