When you're charging high-ticket prices, it's easy to get into the habit of bending over backward for every client, all the time.

But, this is not how professional coaches operate.

They know their value. They know the final outcome is their clients' responsibility. They know the boundaries around what they provide and what their job is.

And because of that...

They sleep a lot better, don't burn out, and actually get better results.

Here's exactly how to stop being a pushover, a dancing monkey, to your clients, and start showing up like a pro.

In this episode:

0:00 Intro

2:36 Devotion to the mission, not attachment to the outcome

7:20 Serve from strength and truth - not to be liked

11:30 Enforce boundaries with calm confidence

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