South by Southwest can be intimidating, overwhelming, and ridiculously expensive. But for today’s guest, Austinite Lisa Hernandez, if you’re shelling out for anything at SXSW, you’re doing it wrong. She joins host Nikki DaVaughn to chat about how to enjoy — and we mean truly enjoy — the festival for free, from the apps to download in preparation, to the accounts to follow, and all of our best tips and tricks. Anything is possible, and you never know what’s around the corner (or in the underground parking garage), as you’ll hear when they reminisce about their best free moments and do-not-miss traditions in a dozen-plus years of attendance.  

Plus, if you enjoyed the interview with Rodeo Austin's Joel Anderson, learn more here!

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