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In this powerful talk recorded live at a Family Office Club Investor Day, Richard C. Wilson shares timeless principles of influence and persuasion that have helped raise billions in capital and build one of the largest investor networks in the world.

🔥 Topics covered:

- Why ethical reputation is the #1 key to trust and influence

- How Cialdini’s 7 principles of influence apply to raising capital and deal structuring

- Real-world tactics for investors, fund managers, and founders

- Why meeting in-person is 16x more effective for closing deals

- The psychology behind reciprocity, scarcity, and authority

- How to frame your offer using pre-suasion for higher conversion

- Tips for capital raisers working with family offices, dentists, doctors, and UHNWIs

Whether you’re a private equity investor, founder raising capital, or a family office navigating deal flow — these insights will make you a more trusted and persuasive communicator.

📚 Mentioned books:

Influence: The Psychology of Persuasion – Robert Cialdini

Pre-Suasion – Robert Cialdini

🎥 Watch the full Cialdini interview: https://youtu.be/pheQGAWS34Q 
🔗 Learn more: https://FamilyOffices.com

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