Unlock the secrets to revolutionizing your professional presence as we host the ever-creative Johnnie Mercado, a trailblazing loan officer from Ventura. His genius in harnessing social media to connect with communities and enhance mortgage content is nothing short of inspiring. Prepare to be enlightened on why loan officers should don their marketing hats first, and how this focus on providing value can lead to a more substantial, rewarding career. Johnny’s story of persistence through early doubt to becoming a beacon of advice and education offers an invaluable blueprint for leveraging the power of a strong online presence.  We break down his home tour videos and how he leverages them to not only grow his brand, but to generate leads for his business. 

Follow Johnnie Mercado on IG at https://www.instagram.com/johnniemercado/

Follow Phil Dodds on IG at https://www.instagram.com/phildodds/

All the gear I use to create content can be found at www.phildodds.com