AJ Eckstein is the founder of Creator Match, an agency building creator programs for the world's biggest tech brands and matching brands with B2B creators. In this episode he lays out the full process of a creator brand campaign, how to get a brand deal while getting paid the most for it, and how to build a reputation that brands come back for.

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AJ Eckstein 

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Timestamps

00:00 Introducing AJ Eckstein

00:48 Paying out $10M to creators

05:14 How to get a brand deal in 2026

10:25 What are brands looking for in creators?

17:57 The full process of a creator brand campaign

22:57 Which creators get paid the most?

31:44 Why outbound reach is so important

34:12 From demand to brand — building a reputation