Can you really transform your customer's lives with a book? Scott Hoffman gets 7-figure book deals for his clients and offers the four keys to becoming a successful book author and a 4-part formula for becoming a New York Times Best-Seller.

Scott Hoffman is one of the founding partners of Folio Literary Management, LLC. He holds an MBA from New York University's Leonard N. Stern School of Business, and a BA from the College of William and Mary.

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Here's a glance at what you'll learn from Scott in this episode:

• Getting Into Bed With Your Customers: How to transform your customers lives with a book
• How Scott gets 7-figure book deals for his authors so they can live the life of their dreams
• A $250,000 Insight: Discover the four keys to becoming a successful non-fiction book author
• One of the best (and most effective) ways to communicate your message to millions of people
• The ONE THING almost all non-fiction best-selling books have in common
• Scott reveals his 4-part formula for becoming a New York Times Best-Seller