It is no secret that Influencers have a huge presence in the world of marketing  and collaborations with them can be great for you and your business, the only difficulty? Getting them to reply to their DM’s! Join Rob today as he explains how to get huge influencers to reply to your DM’s and collaborate with you. Rob discusses the importance of sharing their content on your platform, the benefits of the good old fashioned phone call and how to grab their attention with thoughtful gifts.

 

KEY TAKEAWAYS

• To attract the attention of a large influencer, you can share their content on your stories as a way to build reciprocity. Shout out to other influencers on your Instagram stories, and they will do the same for you. If you don’t have a large following, don’t worry. Approach people who are on level with you, or slightly above you. You don’t actually have to shoot for the influencers with millions of followers instantly, you can build your way up to this.

 

• Offer the influencer something. Do some research on them and find out what their passion project is. When you approach the influencer make sure you are very specific and talk about their passion project that many other people don’t know then you will have a lot higher chance of getting their attention.

 

• It is considered ‘retro’ these days to pick up the phone and call someone. There is nothing wrong with having a volume strategy, as long as you weave in some personal and elegant touches to your phone calls then you will win. You build a proper connection and rapport off the platform.

 

• For those bigger hitters and people who you really would like to connect with, you can purchase a thoughtful gift for them. You can get creative with some cool gifts that do not cost too much money and help get their attention. You are not able to do this on a large scale so it is a good idea to make a list of your top 50 influencers, and these are worth taking the time and effort to write handwritten letters too and sending them thoughtful gifts.

 

• Send the influencer a testimonial of their work and how they have personally impacted you. Post a testimonial on your social media, tag them in and get their attention. Everyone that has a product or service to sell will need more testimonials, so this will help them too. 

 

BEST MOMENTS

“There has got to be an outcome and a benefit to them.”

“Doing a collaboration and a partnership is like a ladder, you won’t get to the top rung without starting at the first.”

“I think you’re going to win, and win big!”

“Some of these people don’t even know I'm planning a collaboration with them.”

 

[Business, mindset, entrepreneur, disruptors]

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ABOUT THE HOST

Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller “Life Leverage” Host of UK’s No.1 business podcast “Disruptors”

“If you don't risk anything, you risk everything”

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disruptive, disruptors, entreprenuer, business, social media, marketing, money, growth, scale, scale up, risk, property: http://www.robmoore.com