In this episode, we dive into the logistics, strategy, and evolving experience of getting into and attending SXSW. GG Hawkins is joined by No Film School Founder Ryan Koo and a panel of SXSW insiders: Claudette Godfrey, Peter Hall, and Francis Román, who share their personal journeys into programming and illuminate the processes behind one of the most significant festivals in the world. Whether you’re hoping to submit, attend, or just understand the inner workings, this conversation offers clarity on what to expect from the 2026 edition and beyond.

In this episode, No Film School's GG Hawkins, Ryan Koo, and guests discuss...

The different paths each SXSW programmer took to join the festival team

Why SXSW values first-time filmmakers and how they approach the programming process

Practical ways to attend SXSW (volunteering, student discounts, single tickets)

Major changes to SXSW 2026, including venue shifts, badge updates, and a new festival layout

How to best prepare your submission, including rough cut etiquette and the importance of strong film stills

Common myths about festival programming—debunked

Why meaningful networking and personal connection at SXSW can shape careers

What types of films SXSW is most excited about—and what they’re seeing too much of

Memorable Quotes:

"If a film can make you laugh in your home alone at 2 a.m. and you've worked a 20-hour day, then it's hilarious."

"If you're submitting unfinished, you should have a title card at the very beginning that says exactly where you're at."

"We're looking for that director's vision, the fingerprint on it."

"You should come to South By, and if you can’t, go to whatever local film festival is going on in your area."

Guests:

Claudette Godfrey

Peter Hall

Francis Román

Resources:

SXSW Volunteer Info

Find No Film School everywhere:

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Twitter: No Film School on Twitter

YouTube: No Film School on YouTube

Instagram: No Film School on Instagram

📩 Send us an email with questions or feedback: [email protected]

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