Check out the latest episode of Escaping the Accountant's Trap podcast, where Adam Lean and Christian Jones discuss the topic of "Investing In The Client Relationship." In this episode, they delve into strategies to help accountants, CPAs, and bookkeepers grow their practices by generating leads and scaling their marketing efforts. Christian Jones, the CEO of TaxProMarketer.com, shares valuable insights on how to overcome the challenges of acquiring new clients and building lasting relationships. They emphasize the importance of believing in the possibility of sustainable lead generation and explore various marketing channels, with a focus on organic ranking on Google. Christian highlights three key areas to address for improving online visibility: optimizing your website, maximizing your Google business page, and regularly obtaining Google reviews. Join Adam and Christian as they provide actionable advice and valuable tips to help accountants and bookkeepers escape the accountant's trap and thrive in their practices. Don't miss out on this insightful discussion that can transform your approach to client acquisition and relationship building.