In this episode of the Hook Better Leads Podcast, Tim Brown interviews Randy Hurtado of DTY Roofing—who shares how he transformed a career in IT into a $40M/year roofing business by mastering the art of strategic referrals. Discover how realtors, insurance agents, and even competitors became lead sources, why generosity in business pays off, and how to engineer referrals without sounding salesy.

Whether you’re a roofer, marketer, or any home service pro, this episode will reshape how you view networking, value delivery, and partnerships. Learn the systems behind Randy’s incredible referral engine and how you can apply the same framework to your own business.

📲 Subscribe for more home service marketing content
💬 Drop a comment if you’ve had success with referrals
👍 Like the video if you got value
🔔 Turn on notifications so you never miss a Hook Agency episode