If you wanna learn how to enroll new students from birthday parties, this episode is for you.

Matthew Brenner interviews Jason Purcell, a successful martial arts school owner in Seattle, who shares insights on how to effectively use birthday parties as a marketing tool to enroll new students. It's the main marketing strategy Jason used to scale to $135K per month in recurring gross revenue.

He provides detailed strategies for creating engaging birthday party experiences that not only entertain children but also promote the school's values and programs to parents, so the guests turn into new students.