In the last episode, we talked about five sources of new customers: posting on social media, engaging in groups, getting referrals, doing vendor events, and doing parties.

In this episode, we’ll dive into getting referrals, which every direct seller, especially those who are focused on social selling, should make part of their regular business practices.

Most direct sellers aren’t comfortable asking for a referral because they don’t know how to do it and have felt pushy when they tried it in the past. As a result, they either avoid doing it or do it in such a roundabout way that they don’t get any. 

There are two prerequisites for asking for referrals. 

The first is that you have to build know-like-trust because when someone refers you, they’re putting their name on the line and endorsing you. They’ll only do that if they know, like, and trust you.

The other prerequisite is creating a connection with the people who are referring you. You need people to think of you and not just your products so that they will refer people to you and not just to the product. 

You have to be intentional about getting referrals. Most people don’t refer other people because they don’t think about it. Plus, a referral is an endorsement, which means they risk being rejected by the person they’re referring you to, and no one wants to be rejected.

By the time you finish this episode, you’ll know how to confidently ask for referrals so that it’s part of your weekly business practices and how to make it easy for the people you’re asking so that they’re comfortable doing it. 

You’ll also know best practices and have ideas for several different ways to approach getting referrals.

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