When people search online for products or services, if your website is not visible on the first page of the relevant keyword searches, you might not get traffic from the search engines. Google, the most widely used search engine, and other search engines provide the most significant area of opportunity for inbound marketers. According to SearchEngineWatch.com, websites on top grab 36.4% of the traffic missed by lower-ranked websites. If you don't rank highly in search results, you probably won't attract qualified leads and traffic to your site. And when your site doesn't get any traffic, you may also be missing out on valuable foot traffic. In this episode, we speak with two executives from Boostability about how businesses can get valuable online traffic and how SMBs improve their search engine ranking.