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In this solocast episode, host Jason Mudd discusses how to improve your media pitches and craft news releases journalists will notice.

Tune in to learn more!

Five things you’ll learn from this episode:

1. How to improve four media pitch examples
2. Keep your pitch short and visually appealing.
3. Tailor your pitch to match the journalist's beat.
4. Offer value — why should the journalist care?
5. Have a copy editor review the release.

 

Quotables

“About half of the news stories they write come from media pitches. So media pitching works when it's done right. Media pitching works when you have a relationship or attempt to build a relationship; you don't need a relationship to get media coverage.” — @JasonMudd9

“You just want to send a teaser and have them say, ‘You know what, I would like to hear more’ or ‘This isn't a good fit for me.’ But instead of doing it in 10 paragraphs, what if you just did it in three sentences?” — @JasonMudd9

“That's why we believe in having copy editors on our team who are grammarians. They're experts at what they do — the red-pen police or the people who correct your grammar in public that you don't like.” — @JasonMudd9

“If you can't tell me who said it, then I'm probably not going to quote you on it.” — @JasonMudd9

“You should not send a news release, or even a media pitch, through blast … think 1-to-1 with each media pitch that you send out.” — @JasonMudd9

“More targeted, more selective pitches are going to help you be more successful.” — @JasonMudd9 

“Just like in dating, just like in sales, in media pitching, the intent of the first meeting is to get a second meeting.” — @JasonMudd9 

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About Jason Mudd, Axia PR

Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia one of America’s Best PR Agencies.

Guest’s contact info and resources:

• Jason Mudd on X
• Jason Mudd on LinkedIn
• Axia Public Relations 
• 10 elements of news
• 10 elements of news with Jason Mudd | On Top of PR Podcast
• 1:1 consultations and training with Axia 

Support the show

• On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.
• On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.