Another busy week in SEO! Here’s the roundup of the biggest updates, weirdest bugs, and most interesting findings this week:

📝 The proximity paradox: Beating local SEO’s distance bias (Miriam Ellis)

📝 Ben Franklin Effect applied to asking for reviews (Sam Knight)

📝 RIP Service Area Ranking Factor (Claudia Tomina)

📝 Google Local Pack Links To Places Tab With Pagination Bug (Barry Schwartz)

📝 Google Business Profiles adds scheduling and multi-location publishing to Google Posts (Barry Schwartz)

⭐ Download your Google reviews with the Whitespark Local Platform