Most MSP owners have no idea what their business is actually worth. In this video I break down the one number that drives your whole valuation: EBITDA. That stands for earnings before interest, taxes, depreciation, and amortization. I walk you through the math step by step, show you a real example, and explain adjusted EBITDA so you can add back owner pay, one time costs, and personal expenses to raise your number. Whether you plan to sell soon or you are years away, knowing your worth protects you from a lowball offer and shows you which levers to pull to grow. Multiples are coming in the next video, so make sure you subscribe. Want more free help growing your MSP? Head to growth-generators.com for battle cards, cheat sheets, objection handling guides, business plans, and more. And through the end of July, my book is on sale for $17.76 to celebrate the 250th anniversary of the United States, on Amazon and the website. If you have read it, a five star review means the world. I am trying to hit 50 by the end of the year.