What’s the secret to launching a comms agency in this era? PRWeek UK’s latest podcast takes a close look.

This week's Beyond the Noise episode features founders of two new agencies: Aimee Jacobs of Klaxonn, the live experiences comms specialist, and James Hayward-Browne, one of three former Rise At Seven execs who launched digital PR firm Bottled Imagination.

Both agencies are nominated for New Consultancy of the Year at the upcoming PRWeek UK Awards.

Beyond the Noise looks at some of the biggest communications and PR issues. Download the podcast via Apple, Spotify, or listen in the browser above or on your favourite platform.

Speaking to PRWeek UK editor John Harrington, Jacobs and Hayward-Browne discuss the origins of their agencies and identify the biggest challenges in the early days, looking at key issues including recruitment, culture and the office.

They talk about the best techniques to market their agency. The importance of networking, growth targets and plans for the future are also discussed, alongside agency websites and branding (and the importance, or otherwise, of agency ‘merch’).

The duo also offer their top tips for aspiring agency founders.

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