You've decided to start a podcast - Congratulations! Maybe you've already figured out your platform and format, contacted possible guests, and perhaps even decided on the first few episodes. But how about your marketing strategy? According to Laura Pence Atencio, you should be starting this at least 90 days prior to your launch date. Unlike the field of dreams, if you build it, listeners won't just magically come to listen. You should be priming your prospective audience so that they're expecting and anxiously anticipating it by the time it actually launches.