David de Rothschild is an explorer, conservationist, and Breitling watch ambassador. He looks a bit like a more handsome Jesus, and is, in many ways, the older brother you've always wanted. He’s got a ripping yarn for any situation, often with the battle scars to match — like the time he danced for an Ecuadorian chieftain, at gunpoint, to Kajagoogoo. Or the time he sailed a catamaran made of plastic bottles around the world.

In a thoroughly enjoyable episode, David tells us why GDP is the worst metric for success; why advertisers should pay a dividend to nature; and why fear, actually, can be a very good thing.