Don Pelto, DPM - Podiatry Practice Mastery

How to market with a practice newsletter? (Interview with Al)


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Here is his website - https://themarketingswitch.com/

We talked about some of these other sites:

Bonjoro - https://www.bonjoro.com/

Key Takeaways

- Email newsletters play a crucial role in engaging clients and attracting new patients.

- Utilizing lead magnets, such as free guides or resources, helps in acquiring and retaining clients.- Focus on providing 80% entertaining and 20% informational content in emails to maintain client interest.

- Personal stories and entertaining content are more engaging than constant promotional material.Implementing effective call-to-actions and integrating automation tools can enhance marketing efficiency.

- Building a robust email list and soliciting reviews from satisfied clients can boost credibility and attract new business.

- Consistency in email timing, content creation, and using landing pages for specific calls to action are key strategies for successful marketing efforts.

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Don Pelto, DPM - Podiatry Practice MasteryBy Don Pelto, DPM

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