Almost all of the major social media platforms have added a live streaming feature, and marketers should be considering this an excellent addition to their toolbox. Given the way online users view content, video has skyrocketed to the top, and businesses and brands should be taking advantage of this.

What better way to communicate with your audience and gain their trust than by speaking directly to them. Live streaming is a perfect way to conduct interviews, go behind the scenes at an event, or even introduce and demonstrate your products. And you don't have to invest in expensive video equipment, if you have a smartphone with a camera, then you already have the minimum tools needed to get started.

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