If you don't market your book, don't expect anyone to read it.

That sounds harsh, right? The problem is, most writers assume that good writing is enough to garner reader attention. They pour countless hours into creating content, but give little thought to packaging and marketing it. Readers won't come to a book if they don't even know it exists.

If we're being real, few of us know how to market something in the first place. That's why today's conversation with literary agent Don Gates is so crucial. Don comes to his work with a pastoral mindset, along with some serious marketing muscle. He shares with senior editor Will Parker Anderson how to find your audience while refusing to compromise your convictions along the way. In this episode, you'll learn:

• The basics of what a literary agent does

• Why writers even need agents

• How to successfully market your ideas

• How to build a platform with integrity

Stick with us through this whole episode, because at the very end, Don gives some sobering advice to writers that you should definitely hear.

EPISODE LINKS

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Don's website: the-gates-group.com