We dive deep into the essential steps new MSP business owners must take to not only identify and connect with their target customers but also to secure those crucial meetings. Whether you\'re struggling to get past gatekeepers or unsure how to make a lasting impression, this video is your roadmap to success.

We\'ll walk you through real-life scenarios, demonstrating how to do your homework to pinpoint the right person to contact. Then, we share strategies on turning gatekeepers into allies and transforming initial contacts into meaningful business relationships.

Discover the secrets to securing a meeting, what to expect during the encounter, and how to follow up effectively. Plus, learn why delivering your proposal in person or via Zoom can make all the difference, allowing you to answer questions on the spot and adjust your pitch as needed.