At PGC London, Andrew Seow, Director of Monetisation at Tripledot Studios, dropped some serious ad mon advice. From hacking auctions to boost CPMs to mixing up monetization models like a pro, 2025 is all about getting creative with how to boost the bottom line. Expect smarter segmentation, data-driven insights, and a focus on engagement that actually pays off. The secret to success? Patience, strategy, and maybe even ironing your shirt for good luck.

Andrew Seow - https://www.linkedin.com/in/andrew-seow-54006a163/

Tripledot Studios - https://tripledotstudios.com/

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