Matty Dalrymple talks with Diane Vallere about HOW TO OVERCOME PROMOPHOBIA, including fear of the book community; fear of connecting with readers; fear of readers' reception of your work; fear of going it on your own or in a group; fear of thinking outside the box; and my two primary phobias: the fear of having an event and no one shows up and the fear of trying to do it all. We also discuss the concepts of the 7 touches and 7 channels of promotion; the halo effect of promotion across channels; the power of identifying the bottleneck in your writing and publishing processes; and the importance of learning from the fails as well as the successes.

Show notes at https://bit.ly/TIAP199

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National bestselling author Diane Vallere writes funny and fashionable character-based mysteries. After decades working for a luxury retailer, she traded fashion accessories for accessories to murder. A past president of Sisters in Crime, Diane started her own detective agency at age ten and has maintained a passion for shoes, clues, and clothes ever since.

Matty Dalrymple is the author of the Lizzy Ballard Thrillers, beginning with ROCK PAPER SCISSORS; the Ann Kinnear Suspense Novels, beginning with THE SENSE OF DEATH; and the Ann Kinnear Suspense Shorts. She is a member of International Thriller Writers and Sisters in Crime. Matty also writes, speaks, and consults on the writing craft and the publishing voyage, and shares what she's learned on THE INDY AUTHOR PODCAST. She has written books on the business of short fiction and podcasting for authors; her articles have appeared in "Writer's Digest" magazine. She is a member of the Alliance of Independent Authors.