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This week on the New Music Business podcast, we're talking all about sync licensing! Today's episode compiles interviews from our favorite past guests in the industry. If you want to learn more about pitching your music to sync, this episode is for you! Tune in to hear insights from Jen Malone, Lindsay Wolfington, Brian Vickers, Jenn Miller, Madonna Wade-Reed, Bank Robber Music, Blue Buddha Entertainment, and ATA's own Vo Williams.
03:55 Jen Malone (music supervisor: Euphoria, Wednesday, Atlanta) 21:03 Lindsay Wolfington (music supervisor: One Trill Here, The Royals, To All the Boys I’ve Loved Before) 26:58 Brian Vickers (music supervisor: Disney, Keeping Up with the Kardashians) 38:38 Jenn Miller (CEO and co-founder, Audiosocket) 45:50 Madonna Wade-Reed (music supervisor: Smallville, Reign, All American) 54:04 Bank Robber Music (sync agency) 01:01:24 Blue Buddha Entertainment (sync agency) 01:13:32 Vo Williams (hip hop artist, 1500+ sync placements)
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Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

How to Pitch Your Music for Sync

**WEBBY AWARD FOR BEST MUSIC PODCAST** “#1 music industry podcast to help keep you in the loop” -Spotify “The 10 Best Music Business Podcasts of 2022" – Variety Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.
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This week, Ari is joined by Laura Jones, a producer manager and founder of Little Underground Management. They discuss negotiating contracts, signing up and coming producers, and navigating royalty splits. Little Underground Management represents producers and helps connect them with artists, with her role being 50% creative and 50% business administration. On the creative side, she acts as a musical matchmaker, connecting producers with artists, songwriters, and engineers. On the business side, she negotiates fees, contracts, and schedules, and oversees the entire recording process. In this conversation, Ari and Laura discuss the complexities of songwriting and publishing splits in the music industry. They explore how songwriting credits are determined, the challenges of splitting royalties, and the politics involved in negotiating publishing deals. Laura shares insights into how deals are structured, the importance of contracts, and the challenges of getting paid in a timely manner. 
Chapters
00:00 The Importance of Contracts for Producers 02:23 Understanding Master Royalties and Publishing 09:39 The Role of Producer Managers in Connecting Producers with Artists 23:33 How Producer Deals Work: Fees and Royalties 34:01 Navigating Different Genres and Deal Structures 36:28 The Complexities of Publishing Rights 49:40 Challenges of Getting Paid in the Music Industry 53:49 The Importance of Contracts for Producers and Songwriters 01:02:19 Finding a Manager as a Producer
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa
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 Connect with Ari Herstand:
Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand
Connect with Laura Jones:
Website: https://www.littleundergroundmanagement.com/ Instagram: https://www.instagram.com/little_underground_mgmt/ LinkedIn: https://www.linkedin.com/in/laura-jones-876240a X: https://twitter.com/LittleUmgmt
Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

Producer Manager on Points, Payment, Sessions and Publishing

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Serona Elton serves as Head of Educational Partnerships for The Mechanical Licensing Collective (The MLC). In this role, Elton directs The MLC’s efforts to engage future members of the music industry currently studying music business and related subjects at colleges and universities across the country and around the world. 
With extensive experience as a music industry professional and educator, Elton is also a professor and Director of the Music Industry Program at the University of Miami Frost School of Music. In 2023, she was named Music Business Educator of the Year by the Music Business Association. She is also a Yamaha Master Educator.
Chapters
00:00 Introduction and Background 07:30 Changes in Mechanical Licensing 21:21 Releasing Co-Written Songs 25:06 Introduction to the MLC 29:33 Calculating Royalties for Streams 40:40 Relationship Between the MLC and PROs 49:32 International Mechanical Royalties 54:21 The Role of Legislation in the Music Industry 01:00:41 Calculating Mechanical Royalties 01:07:38 Defining Success in the Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1

 Connect with Ari Herstand:
Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand
Connect with The MLC and Serona Elton:
Website: https://www.themlc.com/ Youtube: https://www.youtube.com/@TheMLC Instagram: https://www.instagram.com/mlc_us/ LinkedIn: https://www.linkedin.com/in/serona

 Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take

 Hosted on Acast. See acast.com/privacy for more information.

Understanding How Digital & Physical Mechanical Royalties Work

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Beginning his tenth year in the music industry today, Will Runzel is co-founder of Prodigy Artists. He got his start throwing Hip-Hop concerts (Big Sean, Jeremih, Mike Posner, Twista) in college towns in the midwest, Steve Aoki brought him to LA to head up Dim Mak Live for a year before heading up React Presents West Coast division and another year with LED Presents / Goldenvoice (booking Jamie XX, M83, Calvin Harris). Around that time he started what is now known as Collectiv Presents with Chris Den Uijl, as well as his management company Prodigy Artists alongside Steven Haddad. Today, Runzel is the CEO of Prodigy Artists who represent SLANDER, Deorro, NGHTMRE, Guy Gerber, Audien as well as Grammy-nominated producers Bekon & The Donuts. This week, Ari and Will discuss various aspects of the dance music industry, including revenue streams, remixes, and the role of managers. He emphasizes the importance of touring for bass music artists and the unique nature of their merchandise sales. Will also explains the business model of remixes and additionally highlights the need for data collection and retargeting in the new music business. Chapters
00:00 Remixes and Original Music 10:12 SLANDER, NGHTMRE, and Deorro 29:07 Revenue and Profitability of Shows 36:16 Revenue Breakdown for Bass Music Artists 41:53 Reselling Records 50:21 Managing Record Producers 57:43 The Challenges of Playing at the Sphere

 Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1

 Connect with Ari Herstand:
Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand
Connect with Will Runzel:
LinkedIn: https://www.linkedin.com/in/will-runzel-884456112 Instagram: https://www.instagram.com/willrunzel/ X: https://www.prodigyartists.com/
Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take 
 Hosted on Acast. See acast.com/privacy for more information.

SLANDER, Deorro, NGHTMRE Manager on Selling 400K Tix In a Year, Building Electronic Artists & DJs

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Moody Jones is an entrepreneurial entertainment executive and artist who thrives on creating new rules and executing unique concepts. Currently, he’s the GM of Dance at EMPIRE – an independent distribution company and record label pioneering the future generation of the music business.
This week, Ari is joined by GM of Dance at EMPIRE, Moody Jones, to discuss Empire's business model, the dance music industry, and the role of an executive in supporting artists. They discuss various aspects of the music industry, including consumer behavior on social media, the impact of UMG on artists, advice for aspiring producers and DJs, the importance of art in everything you do, discovering and signing new artists, release frequency, and what it means to make it in the new music business.
Chapters
00:00 Introduction and Overview of Empire 05:09 The Dance Division and the Dance Market 15:02 Measuring Success and Revenue Streams 23:02 Consumer Behavior on Social Media 26:00 Advice for Aspiring Producers and DJs 30:23 Building Relationships with Artists 37:38 Release Frequency and Removing Songs from DSPs 44:30 What It Means to Make It in the New Music Business

 Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1

 Connect with Ari Herstand:
Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand
Connect with Moody Jones:
LinkedIn: https://www.linkedin.com/in/moodyjones/ Instagram: https://www.instagram.com/moodyjones/ X: https://twitter.com/moodyjones TikTok: https://www.tiktok.com/@moodyjones
Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.

We Can Learn A Lot From the Dance Music Industry

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A Los Angeles native and UCLA alumni, Michele Harrison commenced her career as a legal assistant at the Law Offices of Fischbach, Perlstein and Lieberman. Following gigs at Virgin Records and Hollywood Records, she spent 15 years at Ian Montone’s Monotone, Inc., working with the likes of Broken Bells, The Shins, Vampire Weekend, and Academy® Award winner Jamie Foxx. In 2018, she became Co-Head of Management at Friends At Work, managing Alanis Morissette and Raphael Saadiq. 2021 saw her join Range Music as a Partner, overseeing the careers of Healy, KaiGoinKrazy, Tkay Maidza, Justin Tranter, and UMI. With MPH Collective, she has now built a haven for artists, visionaries, and storytellers to shine without compromise.
In this interview, Ari and Michele discuss the role of autonomy and control in management, the impact of TikTok on artists' careers, and the changing landscape of record deals. She shares insights into the profitability of different venue sizes and the revenue streams from touring, including VIP experiences and merchandise sales. Michele also discusses the role of producers and the process of creating beat packs to pitch to artists and songwriters. She highlights the importance of getting in the room with other producers and songwriters to create music.
Chapters
00:00 Introduction and Background of MPH Collective 03:06 The Impact of TikTok and Challenges in the Music Industry 06:53 The Shifting Landscape of Record Deals 11:52 The Importance of Authenticity in Social Media 30:26 Building a Collaborative Team 35:15 The Importance of Booking Agents and Touring 41:09 Profitability and Revenue Streams 46:09 The Role of Producers 57:01 The Goal in the New Music Business
Subscribe to The New Music Business: https://aristake.com/new-music-business-podcast/ Ari's Take Academy: https://aristakeacademy.com Watch more discussions like this: https://bit.ly/3LavMpa
Connect with Ari’s Take:
Website: https://aristake.com Instagram: https://www.instagram.com/aristake_ TikTok: https://www.tiktok.com/@aris.take X: https://twitter.com/ArisTake Threads: https://www.threads.net/@aristake_ YouTube: https://www.youtube.com/user/aristake1
Connect with Ari Herstand:
Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand X: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand
Connect with Michele Harrison:
Linkedin: https://www.linkedin.com/in/michele-harrison-88315a18/ Instagram: https://www.instagram.com/mphcollective/
Edited and mixed by Ari Davids Music by Brassroots District Produced by the team at Ari’s Take

 Hosted on Acast. See acast.com/privacy for more information.

How to Pitch Your Music for Sync

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