How do you secure publicity for your product in a 'gift guide' or product round-up? 

This perfectly timed chat with PR maven Emma Burrows from The PR Pantry is just the nudge you need right now to start researching and pitching your products like a pro and secure a spot in a media gift guide and/or listicle! 

No idea what a listicle is? Don’t worry, we’ll explain! 

As we get closer and closer to Q4 and the biggest online shopping season of the year, it’s a great time to think about weaving in public relations into your marketing strategy. 

There are so many benefits to publicity - which we will go into in this episode. My favourite? The longevity and qualified traffic! An online article featuring your product is not only incredible brand awareness, but it also can send large volumes of the right traffic to your website for years to come. 

This is organic marketing and SEO gold!

So what will you learn in this episode to help get you started? 

• When to start pitching your products 
• What are 'lead times' in PR and why are they important?
• What media assets you will need 
• How to research and identify the best publications or journalists for your brand 
• How to pitch your product for consideration
• How the ‘product feature’ landscape is changing 

My guest today is Emma Burrows, Founder of The PR Pantry. Emma is a qualified publicist and the founder of The PR Pantry, a friendly PR agency providing go-to training, mentoring and resources for small business owners and entrepreneurs.

Find out more about Emma’s services and group coaching program here:

https://theprpantry.com/

This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners.

Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! 

Get on the waitlist here and save $200 off the course price! 👇🏼

https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ 

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