Many photographers struggle to communicate the true value of their work and as a result, their services are often seen as just another expense.

In this episode, we explore how to shift that perspective.

We discuss why F&B brands need strong visual content, the real pain points creatives help solve, and how impactful imagery can directly benefit a client’s business. From improving brand presence to driving sales, we break down the tangible value of what we do and how to confidently price your services to reflect it.

THANK YOU to ⁠⁠⁠⁠Tether Tools⁠⁠⁠⁠ for sponsoring this season of the podcast 🧡

Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: ⁠⁠⁠⁠https://tethertools.com/?ref=167.⁠

RESOURCES WE MENTION:

The ChatGPT Prompt:

Create a buyer persona for a marketing director [Job Role] with [10 Years Experience] who works at a company in a in the [food and beverage industry] in Europe [Location] doing £50million [Average Annual Revenue] who is interested in purchasing [food photography services]. Include the following information:

Name: fictional nameResponsibilities: Top 5 roles or dutiesGoals: top 5 goals or motivationsChallenges: top 5 needs or challengesDaily Life: a short backstory including relevant emotions

Marta's socials:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://foodsbymarta.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠Business Newsletter⁠⁠

Linda's socials:

⁠⁠⁠⁠⁠⁠⁠⁠⁠https://lindahermansphotography.com/⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠

Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business.

If you'd like to support our podcast, you can contribute by buying us a coffee ⁠⁠⁠⁠⁠⁠through this link⁠⁠⁠⁠⁠⁠. Your support means a lot! ♥️