These days, most people understand that when we're out skiing, biking, boating, or climbing, it's pretty stupid not to wear a helmet. More than ever before, we are gaining a better understanding of the variety and the devastating consequences of head injuries, ranging from (what we used to call) "mild" concussions, to full-blown "CTE" (Chronic Traumatic Encephalopathy). But while we can agree that helmets are a good idea, it is pretty alarming how little most of us know beyond that — and that lack of knowledge could prove to be dangerous.

Are all helmets pretty much the same, and equally safe? What's up with all those different safety certifications? What should a helmet fit like if it is actually going to protect your head? What are the main things you should you be looking for, and what do you most need to know, before selecting and purchasing a helmet? One thing’s for sure: the time to figure all of this out is not after you’ve had a bad crash.

In this episode, we talk to Ståle Møller, the lead designer and co-founder of Sweet Protection. Ståle has spent a lot of his time thinking about and designing helmets, and I am confident of three things if you listen to this podcast: (1) You will come away much better informed about how to protect your head; (2) You will almost certainly purchase helmets differently in the future, and (3) You will see why we were so impressed with Ståle back at SIA.

TOPICS & TIMES:

• What is your background — athletic and academic?
• How did you get into helmet design (4:15)
• How did you go from making some products to starting a company, Sweet Protection (12:20)
• What are the most important factors for people to consider when purchasing a helmet? (17:20)
• What does a “properly sized" helmet fit like / feel like? (19:00)
• What is the real difference — in terms of safety — between a $80 helmet and a $300 helmet? (26:30)
• Does “MIPS” (Multidirectional Impact Protection System) matter? (30:25)
• What's up with "Multi-Impact" helmets? (35:58)
• How do I evaluate / know when it's time to replace my helmet? (41:04)
• What are the trickiest compromises to deal with in helmet design? (43:13)
• Why use carbon in helmets? Is it just for the bling factor? (53:00)
• What's next for Sweet Protection — are there other categories Sweet is looking to move into? (1:07:42)
• As a designer of helmets for outdoors sports, what other fields are you paying attention to? (1:09:00)
• Where are we in terms of helmet tech — pretty advanced, or in the early stages of development? (1:14:20)
• How do helmet certifications differ? Is one better than the others? Are they the same for bike and ski? (1:18:41)
• What makes Sweet Protection's price-point helmets different or better than others on the market? And why should someone consider buying a kid's helmet from Sweet? (1:25:50)
• What makes Sweet's top-of-the-line helmets different or better than others on the market? (1:29:40)

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